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Walt Disney Productions, June 1984

Bruner, Robert F., "Walt Disney Productions, June 1984" . Darden Case No.: UVA-F-0676-SSRN. Available at SSRN:


    This case is set in the midst of the attempted takeover of Walt Disney Productions by the raider Saul Steinberg in June 1984. Disney's chief executive officer ponders whether to fight the takeover or to pay "greenmail." One significant influence on the decision is the "true" value of the firm. The case offers, either directly or through analysis of it, several estimates of value. The valuation question invites a review of Disney's past performance and current competitive position. Other significant influences on the decision are the ethics and economics of paying greenmail. The rich range of issues raised in the case (strategy, valuation, performance measurement, and ethics) makes it an effective first case, review case, or final exam in a corporate-finance course. A student Lotus worksheet file is available on a computer diskette for use with this case.
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