Impact of Software Vulnerability Announcements on the Market Value of Software Vendors - An Empirical Investigation
Telang, Rahul and Wattal, Sunil, "Impact of Software Vulnerability Announcements on the Market Value of Software Vendors - An Empirical Investigation" (February 2005). Available at SSRN:
Although research in software economics have studied firms' incentive to improve overall quality, there have been no studies to show that software vendors have an incentive to invest in building more secure software. In this paper, we use the event study methodology to examine software vendors' incentives to build more secure software. We collect data from leading national newspapers and industry sources like CERT by searching for reports on published software vulnerabilities. We show that vulnerability disclosures lead to a negative and significant change in market value for a software vendor. On average, a vendor loses around 0.6% value in stock price when a vulnerability is reported. This is equivalent to a loss in market capitalization values of $0.86 billion per vulnerability announcement. To provide further insight, we use the information content of the disclosure announcement to classify vulnerabilities into various types. We find that the change in stock price is more negative if the vendor fails to provide a patch at the time of disclosure. Moreover, vulnerabilities which cause a confidentiality related breach cause a greater decline in the market value for a vendor than the vulnerabilities which cause non-confidentiality related breaches. Also, more severe flaws have a significantly greater impact than flaws with low or moderate severity. Finally, we find that the markets do not punish a software vendor more severely if a third party discovers a flaw in its product than if the vendor itself discovers the flaw. Our analysis provides many interesting implications for software vendors as well as policy makers.
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