Strategic Marketing - Role of Relationships, Information & Services
Chopra, Komal, "Strategic Marketing - Role of Relationships, Information & Services" (December 12, 2004). Available at SSRN:
Considering the importance of strategizing for future, the author would highlight the importance of CRM, Knowledge Management, Database, Market Research, Relationships with Value Chain Partners, Advertising and Public Relations Agency, Technology, Defection Rates, Holistic Marketing and many more such key issues that are of utmost significance for any firm to stand out in a situation of hyper competition.
The paper would focus on the recent theories given by Philip Kotler, the guru of marketing.
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