Predicting Customer Lifetime Value in Multi-Service Industries
Donkers, B., Verhoef, Peter C. and de Jong, Martijn, "Predicting Customer Lifetime Value in Multi-Service Industries " (04 29, 2003). ERIM Report Series Reference No. ERS-2003-038-MKT. Available at SSRN:
Keywords: database marketing, interactive marketing, forecasting, customer lifetime value, customer relationship management, customer segmentation, value
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