LotusDomino.com - The BEST links for IBM Lotus Domino and Notes (Workplace, Websphere Portal, Quickplace, Sametime)

Marketing Knowledge Management in Strategic Adoption of a CRM Solutions: Global Supports and Applications in Europe

Pilotti, Luciano, van Baalen, Peter J. and Lorenzon, Antonio, "Marketing Knowledge Management in Strategic Adoption of a CRM Solutions: Global Supports and Applications in Europe" (January 2005). Available at SSRN:

Abstract:

    From the beginning of the 1990s, the business world has been talking about Knowledge Management (KM). Information Technologies (network technologies and local databases) have provided new tools to better perform the activity of using (codify and store) and sharing knowledge (modern Knowledge Management System).

    Technology can help to enable greater process standardization and automation in the Knowledge Integration among the marketing processes. The first core point of this article is to identify the key areas where technology can drive greater efficiency and effectiveness on the development of the relational softwares as Customer Relationship Management.

    The second key point is the analysis and the creation of a future scenario based on a KM-based Customer Relationship Management framework throughout the integration between strategic and operative supports.

Go to article

Click here to see more on this topic.

Previous visitors have searched for information on lotus notes 4.6, ibm lotus notes and lotus notes calendar. We do collect this information to update our site to your needs.

Lotus Notes is used by more than 100.000 people world wide. Other e-mail clients are: mailx, Balsa and Zimbra and other personal information manager software are: 24SevenOffice , EssentialPIM (Windows) and Rainlendar .

Products or trademarks named are used for reference, without any implied endorsement by their holders and
without intent to infringe. Disclaimer. Copyright 2005 - feedback hulsman @t h0tmail