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Articles on Customer Relationship Management (CRM)

  • Are Customer Information Systems Worth It?: Results from B2B Services
  • Banner Advertising as a Customer Retention Tool in Customer Relationship Management
  • Consumer Subjectivity in the Age of Internet: The Radical Concept of Marketing Control through Customer Relationship Management
  • CRM Technologies as a Leverage of Competitiveness and Business Value Creation in European Markets: A Comparison between Italy and the Netherlands
  • Customer Relationship Management: Strategies and Company-wide Implementation
  • Efficient Pricing of Asian Options by the PDE Approach
  • Eleven Misconceptions about Customer Relationship Management
  • Estimating Firm-Level Demand at a Price Comparison Site: Accounting for Shoppers and the Number of Competitors
  • Exemplifying Business Opportunities for Improving Data Quality from Corporate Household Research
  • Further Thoughts on CRM: Strategically Embedding Customer Relationship Management in Organizations
  • Improving the Quality of Corporate Household Data: Current Practices and Research Directions
  • Leveraging Network Effects for Predictive Modelling in Customer Relationship Management
  • Marketing Knowledge Management in Strategic Adoption of a CRM Solutions: Global Supports and Applications in Europe
  • Ontology-based Customer Complaint Management
  • Predicting Customer Lifetime Value in Multi-Service Industries
  • Strategic Marketing - Role of Relationships, Information & Services
  • Time-Driven Activity-Based Costing
  • When are CRM Systems Successful? The Perspective of the User and of the Organization
  • Whose Identity is it Anyway? Consumer Representation in the Age of Database Marketing
  • Why do Customer Relationship Management Applications Affect Customer Satisfaction?

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